Released on: October 22, 2007, 1:46 am

Press Release Author: Serve Businesses Worldwide

Industry: International Trade

Press Release Summary: An interview with Douglas Robinson - a CEO of the company
Serve Businesses Worldwide which provides a new kind of service called remote trade
fair visiting



Press Release Body: What is remote trade fair visiting? Let's ask a professional!

Serve Businesses Worldwide is an international consulting which offers a unique
service called 'remote trade fair visiting'. In 2006 an SBW branch was established
in Russia, and now Russian companies can also make use of this innovative service.
We have asked SBW CEO Douglas Robinson about the essence of this revolutionary idea
and the characteristics of operating in Russia.

- Mr Robinson, how did the idea of setting up your business come to you?

While working at Jacob K. Javits Convention Center where I was in charge of
organizing trade fairs, I understood that not all companies who wish to participate
in a trade fair or visit it eventually send there their representatives, although it
would really do them good. The reasons for it are varied: firstly, the enormous
speed of modern life and business. A lot of top managers simply don't have the time
to go to a trade fair or to obtain a visa. You will say that it is always possible
to send there one of your employees. But employees can also be busy with urgent
tasks. The cost of a business trip per person (and usually two or three people are
going) is more than 1 500 euro, which is beyond some companies' means. So many
enterprises just skip fairs, whereas you can ask another company to gather the
fair's brochures and samples, leave your contacts and distribute your ads among
participants. Now it is not a dream, but reality, and the company that does it is
Serve Businesses Worldwide. The idea turned out to be viable. What's more, it became
a separate business, a kind of trade fair outsourcing. That's how SBW was born. The
essence of our work is expressed in its name, isn't it?

- As far as I understand you need workers in the cities where trade fairs take
place, don't you?

Yes, that's right. We have an extensive network of specialists at our disposal, and
that is our company's main treasure. Thanks to the fact that there are people of
different professions among our employees, we can select the best one for executing
each order, since fairs are very specific as to their topics. We sign a contract
with each client, where the functions of our representative and the client's goals
are clearly stated. During the fair the executive keeps in touch with the client and
they exchange the necessary information in real-time mode which allows to coordinate
their actions and meet the company's expectations.

- In which countries do you work?

There are branches in the USA, Germany and Italy and since last year in Russia.
Apart from that, there are people working for in more than 20 countries in Asia and
Europe. It may sound unbelievable, but as far as trade fairs are concerned we can
give our clients the necessary support in any country all over the world.

- Does your business have good prospects in Russia?

What is going on in Russia is now is very similar to what took place in the USA a
few years ago. The stages of business development are the same all over the world,
although they are influenced by politics and economy of each state. In my view,
Russia shows a great potential, and not barely in word but truly in deed, which is
backed by statistics. For example, tourism is a booming industry in Russia at the
moment. More and more Russians gain an opportunity to go abroad on a holiday or on a
business trip. As a result, the number of tourist operators and agencies also grows,
as well as the competition in the field. To survive, a company needs to be always in
the limelight and show how unique it is again and again. That's where our services
would be of great help. And this is just one industry, not the only one, which may
need our assistance. A great many Russian companies are now on the point of entering
international marketplace. Mechanical engineering, logistics, communication
services, show business, power engineering - enterprises who work in these fields
will really gain from taking part in international trade fairs.

- It sounds very convincing. Your optimism is contagious. Do you have any ideas of
developing your business or starting a new one?

Naturally, as any other business, SBW Ltd develops and transforms as well. I can't
show you my cards yet, the only thing I can say is that we are preparing a new
business line for those who decide to visit a trade fair his- or herself: business
tour organization, fair tickets booking, provision of interpreter services. You
know, we do not deny that a top manager's trip to a fair is the most rewarding
thing. So sky's the limit, and we are always trying to improve the quality of the
services we provide and increase our clients' level of satisfaction. The word
'Serve' in the name of our company means a lot to us!

- Thank you for your time. What would you like to wish the Russian people?

- I'd like to wish them not to lose their chance as long as they have it: today it
is a very favorable time to start and develop a business in Russia. Lots of my
friends and partners establish their branch offices nowhere but here, because they
know for sure: business in Russia is a promising thing. And we, in case of need, are
always willing to help organize it.

For more detailed information about Serve Businesses Worldwide go to www.sbwcorp.ru
or www.expomap.ru



Web Site: http://www.sbwcorp.ru

Contact Details: Serve Businesses Worldwide
Svobody Str. 69a, room 508
Voronezh, Russia
Phone: +7 (4732) 96 99 81
Email: pr@sbwcorp.ru